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The Abundant Practitioner Podcast
The Abundant Practitioner is a podcast for practitioners navigating the realities of running and growing a practice in today’s market.
Hosted by Cassandra Duffill - naturopath, mentor, clinic owner, and practitioner business strategist - this podcast brings honest conversations, practical insights, and real-world experiences from inside the practitioner industry itself.
Each week, Cassandra explores what’s actually working right now when it comes to attracting clients, building visibility, growing a clinic, simplifying your business, and creating a practice that genuinely supports your life - financially, emotionally, and energetically.
Inside the podcast, you’ll find conversations around:
- Getting more client enquiries in a changing market
- Practitioner marketing that feels genuine and effective
- Clinic growth without burnout or overwhelm
- Visibility, confidence, and practitioner mindset
- Simplifying your business and reducing noise
- Real-life lessons from running a clinic and mentoring practitioners
- Boundaries, pricing, sustainability, and capacity
- Building a practice that actually works in real life
This isn’t about hustle or pressure. It’s about helping practitioners create calmer, clearer, more sustainable businesses - with strategy, honesty, and real-world insight.
About Your Host:
Cassandra Duffill is a naturopath, practitioner mentor, business strategist, and clinic owner with more than 25 years experience across corporate marketing, entrepreneurship, and the practitioner industry.
After working with global brands including McDonald’s, Vodafone, Sony Films, and Melbourne Airport, Cassandra built her own successful multi-six-figure natural health practice and now supports practitioners to grow businesses that are profitable, practical, and aligned with the realities of modern life.
Connect with Cass:
https://cassduffill.com
The Abundant Practitioner Podcast
Latest Episodes
Is Your Practice Invisible to AI? (and how to fix it): Ep 105
The way clients find practitioners is changing.Google, SEO, referrals and directories still matter, but there’s now another layer in the mix. More people are asking AI to help them find the right practitioner for a specific problem.<...
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Are You Charging Enough? The Pricing Maths Most Practitioners Never Do: Ep 104
How did you decide what to charge for your consultations?Did you look at what everyone else was charging? Pick a number that felt reasonable? Add $10 every couple of years?Or, if we're being completely truthful, did you basically ...
8 Things I’d Fix Before Doing More Marketing: Ep 103
It’s very easy to assume that when your practice needs more clients, the answer is more marketing.Post more. Run some ads. Pay someone for SEO. Try another platform. Finally work out what the heck you’re supposed to be doing on TikTok.
Your Diary Is Full - But Are You Actually Profitable? Ep: 102
A full diary. Clients booked weeks ahead. No room for anyone new.Surely that means the business is doing well?Not necessarily.I've worked with practitioners who are incredibly busy; sometimes at absolute capacity; ye...
Your Follow-Up Is Probably Costing You Clients: Here's What I'd Fix: Ep 101
Follow-up is one of those decidedly unsexy parts of running a practice.It’s also potentially one of the most profitable.Almost a year ago, I recorded an episode about follow-up that went on to become one of the most listened-to ep...
